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Category: Tech News

Category: Tech News

Retail e-commerce is one of the most lucrative sectors today. Over the years, online shopping is slowly being transformed by scientific and Artificial intelligence breakthroughs by opening doors for lots of data to be leveraged in the retailing market. Many e-commerce businesses have adopted various forms of AI to have a better understanding of their customers, generating new leads and providing an improved customer experience. Here are a few applications of AI-E-commerce personalization.


Boosts personalization across different devices


Machine learning and Artificial intelligence technologies create a new level of personalization that is penetrating fast in the e-commerce world. This is because AI based personalization takes a multi-channel approach. There are novel AI engines that interact with multiple customer points to assist businesses in analyzing how customers interact when online. AI E-commerce personalization engines will continuously monitor all channels and devices to develop a universal customer view. This way, retailers can offer a seamless client experience across all virtual platforms.


Improves customer interactions


Most consumers get annoyed when brands continuously rely on old strategies of generic ad messages. Retailers can prevent this customer fatigue and drive their e-commerce sales by utilizing Artificial intelligence techniques such as Machine Learning and Data mining. These techniques help retailers understand how each customer wants to be reached and at what frequency. AI techniques help marketers to effectively communicate with prospective consumers at the right place, time and with a more conducive offer.


Concierge as a Service


Consumer needs are evolving rapidly, and retailers are really struggling to keep up. Brands that want to survive must execute use of chat boots as part of their business strategies. Chat boots provide retailers with the ability to interact with consumers in real time and learn their needs so that they can deliver specified prescriptive guidance and results. AI has improved technology by enabling conversational commerce. Retailers can use data mining to get information regarding the customer and create a personalized interaction that will help you close sales with consumers.


Utilize intelligent agents


Intelligent agent negotiation systems are increasingly becoming a popular tool in e-commerce. Automated agents help businesses by matching the buyers and sellers, providing institutional infrastructure and facilitating transactions. Intelligent agents are fully automated, and they have full control of their actions. This form of AI is brilliant and useful for e-commerce as these agents have their own communication language and can even set their targets and ways of achieving them.


Artificial intelligence is a tremendous tool that helps retailers to maximize their sales potential. Use of AI techniques gives retailers a competitive advantage that offers complete visibility on the products being offered in the market. These cutting-edge techniques of E-commerce personalization put the retailers in a perfect position to make planning decisions, specific assortment and track the business impact of all their actions.

Technology and business are areas that are evolving rapidly and this represents a new era that is threatening to wipe away those businesses that cling to traditional concepts of management. Eric Pulier, as a successful entrepreneur, author and technologist has reviewed these issues in most of his publications and he is confident that the world of today demands that one should move with the drift if they want to survive in the business world.

His projects have sought to offer easy solutions to complex problems in the world and he has recorded massive success in whatever attempts he has made to improve the way people interact. His achievements cannot be reviewed without the mention of the position he has held in philanthropy.

He supports several organizations and has also gone to the extent of designing programs that have worked to make the lives of those battling certain illnesses better. Eric believes economic advancement is not sufficient if social flaws are not addressed and this is the reason he has been a strong champion for projects meant to improve the lives of people across the world.

Government projects
Due to his proven skills, Eric has won contracts in the government. He has been working on many projects since his 1997 presentation at the presidential inauguration. Pulier was among the few professionals who were selected to implement the presidential technology exhibition in the 1997 second inauguration of Bush and Gore.

The presentation was massive and marked the most important part of the event. Eric Pulier offered a creative approach that allowed him to sequentially offer the details about specialties in the government. Towards the end, he enabled live interaction with astronauts based in the space shuttle.

Understanding Enterprise SOA
Understanding Enterprise SOA is a book that Eric Pulier wrote in 2005 that addresses entrepreneurs and technology. In this publication, Eric Pulier tries to paint a picture of how modern business and technology are interdependent and answers questions through real-life examples of successful companies in the business world. He explains the importance of enterprise SOA and highlights what it would take to achieve it.

Additional Links:

Giving Back & Persisting Towards Your Future With Eric Pulier