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Category: Online Marketing

Category: Online Marketing

GreenSky credit is one of the leading private company with financial technology solution in America. It was founded in 2006 and between 2012 and 2016 it had rendered nearly five billion us dollars through GreenSky credit program. The purpose of the company is to provide a technological platform for the banks, and other financial lending institutions to give loans to their customers. The company is convenient since all its operations are online based, and they can be reached through their websites and mobile app. Hence, it has made it accessible by most Americans and therefore increasing its market share to 50 American states with over 1.2 million customers. Through linking the financial institutions and the borrowers, the company has enhanced customer’s trust and good relation between the parties involved. GreenSky credit is also a significant employer with over 600 employees working in the company.

One cannot mention GreenSky Credit Company without mentioning its C.E.O and co-founder Mr. David Zalik. A middle-aged Mr. Zalik who never went to high school but instead started a course in mathematics at Auburn University has been preparing for his career since his early age. He owns more than half of the company and lives a luxurious life in Atlanta. He has been a part of GreenSky Company since when it started as a mere idea till now when it’s a multi-billion company. He is a leader who has always worked to see the realization of this company’s objectives and to witness its tremendous growth. David Zalik efforts have made him win awards among them the 2016 National entrepreneur award in the financial services category. Through his leadership, the company has grown become one of the most valuable credit companies in America.

Mr. Zalik journey has not been a walk in the park. Before he developed this idea, he had tried many jobs which in some he succeeded and failed in others. His desire to enhance people’s lives conveniently is what yielded GreenSky Company.

https://www.greenskycredit.com/company/

Don Ressler and Adam Goldenberg are the two entrepreneurs behind Techstyle Fashion Group. The company is composed of various membership –based clothing, beauty or accessory firms. Although the two guys didn’t have previous knowledge about fashion, their strong desire to succeed and sensitivity and awareness of consumer needs played an essential role in establishing this company.

The Success Story of Don Ressler and Adam Goldenberg

Goldenberg started his first company, Gamers Alliance at the age of 15. The company used to run advertisements for gaming companies. In 1999, Goldenberg sold the firm to Intermix Media. He then dropped out of high school and joined Strategic Planning for Intermix as the vice president. By the time he turned 20, he had been named the company’s chief operating officer.

Ressler joined Intermix after the company bought his website, FitnessHeaven.com in 2011. Besides, he had succeeded in raising capital for various online businesses. He once told Brandettes his success in raising capital inspired him to venture into the fashion industry.

Ressler and Goldenberg Become Friends

Ressler and Goldenberg met at Intermix and became great friends. By 2006, they had partnered and formed several companies such as Intelligent Beauty, an e-commerce company. Due to their involvement in running these companies, they decided to come up with a new way of shopping online. Although they knew the clothing that was in high demand, they knew customers didn’t have ways to personalize fashion.

Trendy Fashion Brings New Customer Experience

The first company to be started under Techstyle was JustFab. The company is only open to members who are allowed a monthly access to personalized athletic clothing accessories. The success of this business was a demonstration of how efficient mixing and matching fashion pieces is in driving sales.

Matrix Partners funded this company and also Intelligent Beauty. In 2016, the company rebranded and became Techstyle. The name of the company demonstrates the two long-time friends’ capacity to blend fashion and technology together.

Techstyle: a Unique Place for Customers

Techstyle is described as the meeting point of “Fashion Avenue and Silicon Valley.” The company resembles those at Silicon Valley apart from the fact that it focusses on fashion. The two investors’ commitment to social responsibility also plays a vital role in the success of the company.

What Next for Techstyle

The two entrepreneurs will continue to succeed and start more businesses in the future. Currently, they are determined to see Techstyle grow into the most preferred shopping site by women around the world. They aim to achieve this by maintaining the company’s goal to make affordable and great clothing that make wearers feel great.

When women are shopping for athletic wear, they have two choices to make, either fashion or affordability. This is because the fashionable athletic wear in the market are too costly and either they cannot afford or are not willing to spend that much. Adam Goldenberg and Don Ressler noticed the high demand for activewear throughout 2010 and realized that the demands would not decline anytime soon.

This is when they decided to co-found Fabletics with the main goal of providing women with affordable and fashionable active wear. Don and Adam came up with a revolutionary vision for the activewear for women. The two did not focus on the market trends but instead, on the women’s demands. They used focus groups and consumer tests to identify the main problems that women faced, and they soon realized that the challenges were similar for different women. The clothes available were ill-fitting, garish, and expensive. The quality of the clothes was also a questionable factor. What this meant is that, to get a right outfit, women had to part with a lot of money.

Don Ressler worked with Kate Hudson to rescue the situation. Kate Hudson who is an actress is confident and friendly, and she helped to build the company brand. Serving as the spokeswoman for the firm, she was able to create a relationship with the consumers and connected Fabletics to many people because she is a media personality and has excellent communication skills. Kate Hudson focused on ways of improving the online presence of Fabletics.

It is not easy to make sportswear that is both fashionable and functional, and not many manufacturers were willing to go through the trouble. Don Ressler remained focused and determined to break this barrier. Together with his team, he was able to improve the activewear for women and made it more trendy and affordable without compromising the quality.

Fabletics stands out from other fashion players in the market since it has a strong grassroots appeal. With the help of Kate Hudson’s charisma, they successfully marketed the firm online, letting go of the traditional retail store system. Apart from online marketing, they also developed an online discount pricing system. Customers are given a chance to sign up as Fabletics VIP and in return purchase products at a discount, earn points, and get free shipping services. Don Ressler is happy with the results of his hard work and for coming up with a company that does not exploit women but instead meets all their needs.