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Category: Music Industry

Category: Music Industry

The legendary Cassio Audi has had an intriguing resume. Audi is a business man with a fascinating career in music. He was born in Sao Paulo Brazil and began his music career as a drummer in a rock band called Viper. He later attended Pontifical University and graduated in 1994 with a masters degree in business.

Before attending college, Audi was a member of the band Viper. The band, Viper, was started by Yves and Passarell. The band then added Felipe and Andre Matos. The group of friends produced many hits and did amazingly well in Brazil. Audi used this musical experience as a stepping stone into the world of music and business. He made connections with others in the field of music that would allow him the opportunity to expand his career. Audi used his musical connections to pitch new ideas, new songs, and other music ideas. His talent and persistent attitude attracted the admiration of Brazilians. Read this article at newmaqui.com.br.

Viper continued on their successful musical journey; topping the music charts in Europe, Japan, and throughout the United States.

Cassio decided to then look beyond music and turn his focus on the financial industry in Brazil. While the economy of Brazil was in need of some assistance, Cassio Audi created portfolios to assist retirees and the young population of Brazil.

Learn more: https://www.metal-archives.com/artists/Cassio_Audi/81957

Cassio’s qualifications are unlike any other. His 23 years of experience in finance management provide him with the expertise and qualifications to handle financial accounts with expertise. He can advise public or private accounts and assist with strategies for growth and development. Watch this video on Youtube.

Since 2009 Desiree Perez has been the Chief Operating Officer of ROC nation. She goes by the nickname, Des Perez. Perez is a member of the team at ROC nation; she is involved in some business areas like; publishing labeling management operations. Des also took part in a deal with Samsung and Rihanna, and she also negotiated Formation stadium for Beyoncé. Des is a very close associate and well known to Jay Z for close to twenty years. She has an incredible record of SC Enterprises. It is her drive to succeed as a business executive that inspires many.

Over the years she has proven that she is qualified for such significant positions as she is good with numbers, she is a fierce a very tough negotiator also she has a unique history that some articles stated but not even the empire own cookie would try to deny. Des is part of the whole collective stuff that runs the entire operation of ROC Nation.

Des and Jay Z met with Sir Lucian Grainge, who is the chairman and the Chief Executive Officer of Universal Music Group at his Santa Monica, Calif Office on some allegation that Universal Music Group was interested in buying a stake of Roc Nation. Desiree Perez is not only known for an incredible job but for the fact that he works with most celebrated musicians and with her incredible deliver she has made Rihanna have a good deal with Samsung. Most people have admired her job and her work because she is too good at what she does. For any musician, it is always an honor to work with Des because by that you are assured of your career grown and some juicy deals with big companies. She has transformed the music industry and made it something to be admired by many people. and Follow him Twitter.com

Desiree Perez; Who else has had Jay-Z himself shout her out in his music, negotiated both Rihanna and Beyonce stadium tours, and has a reputation as a fierce negotiator and business woman? A ROC Nation executive, trusted, longtime Hova associate, and wife of “OG” Juan Perez, Desiree has been putting in work her whole life for many different faces of the Roc Nation brand, but most recently has dedicated herself to pulling in exclusive five star artist plays for Roc Nation’s music streaming service, Tidal. With her experience pulling through rough negotiations in the music industry, Jay really couldn’t have picked anyone better to enlist to ensure the success of Tidal.



Part of Jay-Z’s circle of influence including, Chaka Pilgrim, TyTy Smith, Jay Brown, Jana Fleischman, and her husband Juan Perez, Dez has a long history assisting Sean Carter in making the calls that would make the Roc Nation brand what it is today. In her role as a Tidal executive, however, Desiree has revitalized the music streaming app founded by Jay that in its original inception was struggling against streaming giants like Spotify and Pandora. Today, Tidal has seen a massive influx of users and that increase is due greatly to the brilliant recruiting and marketing strategies put into effect by Dez herself.




In 2016, Beyonce had a massive hit with her mysterious ‘Lemonade’ album when its emotional content and compilation video album gave fans an intimate look into the lives of hip-hop royalty, Bey and Jay. Anyone who’s followed the progression of Beyonce’s career understands that the supreme marketing that went into Lemonade led to the album’s incredible successes. The mastermind behind the album and visual album’s brilliant marketing movement, as well as the corresponding Formation tour, was none other than Desiree Perez herself. At this time, rumor has it Dez is in private talks with Prince’s estate to access the vault of songs left behind by the late artist.


Music streaming services are big business. Millions of dollars are made with these businesses. It is no secret that Tidal is the underdog in the industry, but exec Desiree Perez is trying to desperately change that.  Just click in here for the full article


All of this more than showcases the sharp business and marketing mind of Desiree Perez. Tidal’s move forward with Desiree as an executive has not only proved lucrative for the company but has shown Jay-Z’s ability to make leadership decisions on who he entrusts to run the individual facets of Roc Nation. As a boss business woman, Desiree has taken on Tidal’s reins and directed the streaming service in a direction that was once thought impossible by those in the industry.