Desiree Perez; Who else has had Jay-Z himself shout her out in his music, negotiated both Rihanna and Beyonce stadium tours, and has a reputation as a fierce negotiator and business woman? A ROC Nation executive, trusted, longtime Hova associate, and wife of “OG” Juan Perez, Desiree has been putting in work her whole life for many different faces of the Roc Nation brand, but most recently has dedicated herself to pulling in exclusive five star artist plays for Roc Nation’s music streaming service, Tidal. With her experience pulling through rough negotiations in the music industry, Jay really couldn’t have picked anyone better to enlist to ensure the success of Tidal.
Part of Jay-Z’s circle of influence including, Chaka Pilgrim, TyTy Smith, Jay Brown, Jana Fleischman, and her husband Juan Perez, Dez has a long history assisting Sean Carter in making the calls that would make the Roc Nation brand what it is today. In her role as a Tidal executive, however, Desiree has revitalized the music streaming app founded by Jay that in its original inception was struggling against streaming giants like Spotify and Pandora. Today, Tidal has seen a massive influx of users and that increase is due greatly to the brilliant recruiting and marketing strategies put into effect by Dez herself.
In 2016, Beyonce had a massive hit with her mysterious ‘Lemonade’ album when its emotional content and compilation video album gave fans an intimate look into the lives of hip-hop royalty, Bey and Jay. Anyone who’s followed the progression of Beyonce’s career understands that the supreme marketing that went into Lemonade led to the album’s incredible successes. The mastermind behind the album and visual album’s brilliant marketing movement, as well as the corresponding Formation tour, was none other than Desiree Perez herself. At this time, rumor has it Dez is in private talks with Prince’s estate to access the vault of songs left behind by the late artist.
Music streaming services are big business. Millions of dollars are made with these businesses. It is no secret that Tidal is the underdog in the industry, but exec Desiree Perez is trying to desperately change that. Just click in here for the full article
All of this more than showcases the sharp business and marketing mind of Desiree Perez. Tidal’s move forward with Desiree as an executive has not only proved lucrative for the company but has shown Jay-Z’s ability to make leadership decisions on who he entrusts to run the individual facets of Roc Nation. As a boss business woman, Desiree has taken on Tidal’s reins and directed the streaming service in a direction that was once thought impossible by those in the industry.