Ask a roomful of webmasters how best to promote your site and prepare to be deafened by the collective yell back - “article marketing!”.
What is this magical formula? It sounds so easy - write an article, add a short bio and your link then distribute it to article directories. Webmasters worldwide, thrilled you deigned to impart words of wisdom, trample over each other to be the first to post your article on their site. You put your feet up and sigh contentedly, thinking about the millions of links to your site now spread throughout the internet. And that’s how it works, right?
Err … not exactly.
CreativeGroup recently surveyed 250 advertising and marketing executives on how they felt about returning to work after vacations. Half of those taking part said they were happy to return refreshed and felt fine.
Four per cent responded that they take the vacation but spend it feeling guilty about leaving others to cover for them. Isn’t that illogical? It’s a reciprocal arrangement. When your colleagues go on vacation, you’ll cover for them in some way. Quid pro quo, I would say.
What disturbs me most about the results is this.
Yahoo’s new release of BOSS (Build your Own Search Service) is exciting news for companies interested in developing their own search engine based products. Basically what they’ve done is invited any developers to use Yahoo’s technical know how, in the shape of their Search index, as a foundation. But why give this technology away so freely?
Previously, in Part I which you can read here, we explored things to keep in mind when dealing with an unhappy customer. In this last part of the two part series Handling the Customer From Hell, we’ll look at how we actually resolve problems to everyone’s mutual satisfaction. Read the rest of this entry
Almost anyone who has worked with the public has a horror story to tell about a difficult customer. I’m talking about a particular type here: the usually loud, upset, sometimes aggressive or intimidating ones.
Having worked in Customer Service and administrative roles for two decades, I’ve had my fair share and over the years I’ve learned that there are right and wrong ways to deal with them. Remember, the route you choose can mean the difference between them leaving happy or vowing never to spend another penny with your company again!
Some people who attain a certain level of authority in their careers seem to forget that others are just as important as they are. It happens a lot in workplaces, where the manager or supervisor thinks that their role automatically gives him/her the right to belittle or abuse someone. They assume their status alone is a shield against any repercussions if they choose not to treat someone properly. This tale I’m about to tell shows that’s not always the case and it’s 100% true.
