NewsWatch is an American “news magazine” style television show that has been on the air since March of 1990. Though initially focused on financial issues, throughout the ’90s the show gradually grew to encompass a vast variety of topics of interest to the American consumer. The show is primarily focused on consumer news, mobile app reviews, editorial and sponsored electronic reviews, and medical breakthroughs, amongst other similar issues. NewsWatch is known for its celebrity appearances and interviews as well.
NewsWatch also serves as a platform for companies to advertise and expand their market, as well as reach a large number of consumers. With over 1000 episodes aired, and numerous awards and accolades under its belt, exposure on a segment of NewsWatch can be a very valuable tool for brands looking to grow their potential customer base. NewsWatch is honest and thorough with their editorial approval process, and viewers of the show have come to know and trust their reviews.
Nathalie Van Wijkvliet, CMO of Avanca, was so impressed with her results from NewsWatch that she is now using their services a second time. In her own words, “it’s great working with NewsWatch. This is actually the second time working with you and we love it. The team is great, the support is good.” She looks forward to working with NewsWatch to promote her latest endeavor, the Ockel Series A, a PC with the added functionality of a mobile device.
When asked if she noticed any results or success from her first experience with the show, she enthusiastically replied, “Yes, definitely.” The first time Nathalie and Avanca worked with NewsWatch was to launch their crowdfunding campaign, which she considered a resounding success. It’s hard to understate the advantage a company can gain from the exposure the show can offer; in her opinion, NewsWatch was “one of the reasons why the crowdfunding was successful.”