In the advertising industry, there is a creative mind that has been a driving force for many decades. His name is Alexandre Gama and he is the leader of Neogama, a great advertising agency in Brazil. The degree he received from the Armando Alvares Penteado Foundation in Advertising and Communications led him to eventually lead a global network of advertising agencies for BBH. He is the only Brazilian on the Publicis Groupe Global Creative Board. This committee has only six members and is comprised of some of the most creative minds.
In 2002, Gama brought Neogama and BBH together. A year later, they won two Golden Lions at Cannes in the categories of Press and Film. They were so successful that they were acquired in 2012 by Publicis Groupe. After completing his obligations pertaining to the acquisition, he returned his focus to a Brazilian agency reclaiming the name Neogama.