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Category: Advertising

Category: Advertising

The world of advertising is one of the most important parts of the business world. While advertising is not a mandatory part of company operations, many companies consider advertising vital to company success. One of the primary reasons why advertising is an important part of many companies is because advertising drives sales. People cannot come to a business if people do not know that the business is open. Advertising provides information about companies so that potential customers and customers will come to the place of business.

A change in concept happened with many companies a few decades ago regarding how advertising would be handled by companies. Traditionally many companies hired employees for advertising duties and gave the responsibility for advertising related tasks to the employees. Over the past few decades for various reasons some companies began to change the way advertising was managed. Click here to know more.

The change was instead of using employees in-house, companies started to contract with outside advertising firms to take over the responsibility of all or part of the advertising related tasks for the companies. Although there were numerous reasons for the change, two reasons in particular stood out for many companies. The reasons were that advertising related cost could be reduced by contracting out to an advertising firm instead of using in-house employees for advertising duties and advertising firms were better equipped to handle the demands of advertising for companies.

Advertising is universal in several important aspects. There are differences but the differences relate to local advertising details. A good advertising firm can provide services to any company around the world. Good advertising is good advertising. In Brazil, Mullen Lowe Brasil is an advertising firm that provides the best of advertising to its clients. The advertising firm is consistently mentioned as a top advertising firm in Brazil, and the firm has some of the best brands on its client list.

Mullen Lowe Brasil also has one of the best advertising executives in the industry as the leader of the firm. José Henrique Borghi is a top executive in the advertising industry. José Henrique Borghi accomplishments in the industry have been highlighted along with his ability to present outstanding advertising concepts and campaigns.