OSI Group, under the able leadership of President and COO David McDonald, has in the recent past sought to strengthen its global foothold in the food processing industry. The Aurora-based food processor has thus embarked on an expansion mission that has seen the company expand most of their processing plants, especially in Europe and China as well as acquire well-performing regional brands like Baho Foods. But what role has David McDonald played in this expansion and sustainability of the company? Here are a few events that show his contribution towards achieving the goals global leadership goals.
Championing the understanding of local cultures
When it comes to running a global enterprise, especially in the food industry, David understands that it takes more than good strategies and adherence to local regulations. He believes that it takes it a deep understanding of the domestic consumers taste preferences. Therefore, since he took over the position of the company president, David has emphasized on the need for the company staff to keep abreast with the local consumer taste buds as it significantly affects the company’s efficiency.
Backing OSI Group’s expansion plans
As chief of operations, one of David’s roles at the food company involves constant evaluation of the company’s performance and coming up with recommendations for possible improvement. Interestingly, most of his proposals involve initiating expansion programs of a significant number of the company’s close to 50 food processing plants in over 17 countries.
Key among these expansion programs is the proposed addition of two new mega-plants to the eight already in existence in China. According to David, the two plants will upon completion center OSI Group as one of the country’s leading food processor and the largest poultry producer. Backing the company’s extensive investments in China, David mentions that the country continues to be the largest growing consumer in the world. OSI would, therefore, like to be part of this tremendous growth just like it has for over two decades now.
Maintaining key partnerships
Even with the massive expansion and acquisition programs that the company has initiated in the recent past, David is quick to note it wouldn’t have been possible without critical partners. These primarily refer to the company’s leading consumers who he has fostered fundamental relations with by involving them in each the company’s moves as well as responding positively to their recommendations. He remains confident that these interactions help the company maintain valuable engagements with these consumers that are key to the company’s sustainability and to know more