Don Ressler and Adam Goldenberg are the two entrepreneurs behind Techstyle Fashion Group. The company is composed of various membership –based clothing, beauty or accessory firms. Although the two guys didn’t have previous knowledge about fashion, their strong desire to succeed and sensitivity and awareness of consumer needs played an essential role in establishing this company.
The Success Story of Don Ressler and Adam Goldenberg
Goldenberg started his first company, Gamers Alliance at the age of 15. The company used to run advertisements for gaming companies. In 1999, Goldenberg sold the firm to Intermix Media. He then dropped out of high school and joined Strategic Planning for Intermix as the vice president. By the time he turned 20, he had been named the company’s chief operating officer.
Ressler joined Intermix after the company bought his website, FitnessHeaven.com in 2011. Besides, he had succeeded in raising capital for various online businesses. He once told Brandettes his success in raising capital inspired him to venture into the fashion industry.
Ressler and Goldenberg Become Friends
Ressler and Goldenberg met at Intermix and became great friends. By 2006, they had partnered and formed several companies such as Intelligent Beauty, an e-commerce company. Due to their involvement in running these companies, they decided to come up with a new way of shopping online. Although they knew the clothing that was in high demand, they knew customers didn’t have ways to personalize fashion.
Trendy Fashion Brings New Customer Experience
The first company to be started under Techstyle was JustFab. The company is only open to members who are allowed a monthly access to personalized athletic clothing accessories. The success of this business was a demonstration of how efficient mixing and matching fashion pieces is in driving sales.
Matrix Partners funded this company and also Intelligent Beauty. In 2016, the company rebranded and became Techstyle. The name of the company demonstrates the two long-time friends’ capacity to blend fashion and technology together.
Techstyle: a Unique Place for Customers
Techstyle is described as the meeting point of “Fashion Avenue and Silicon Valley.” The company resembles those at Silicon Valley apart from the fact that it focusses on fashion. The two investors’ commitment to social responsibility also plays a vital role in the success of the company.
What Next for Techstyle
The two entrepreneurs will continue to succeed and start more businesses in the future. Currently, they are determined to see Techstyle grow into the most preferred shopping site by women around the world. They aim to achieve this by maintaining the company’s goal to make affordable and great clothing that make wearers feel great.