Four years ago, Kate Hudson made one of the most brilliant decisions in her life. She got an opportunity to launch her own activewear fashion line. While the immediate thought of having a fashion line seems like a no-brainer – considering that Kate Hudson’s one of the most popular fashion icons of today – she was more interested is started an affordable, on-trend fashion line.
Thanks to the efforts of the e-commerce giant TechStyle Fashion Group, Kate Hudson co-founded Fabletics. In just three years, Kate had grown Fabletics into a $250 million company. And now, Fabletics has over 20 million Twitter followers, 18 retail stores, and 1.2 million monthly members.
Fabletics has become one of the popular fashion brands in eight countries. While some complain about the brand’s membership model, that doesn’t stop their 1.2 million loyal members from receiving massive discounts up to 50 percent off. According to the opinion of many, that’s what Fabletics has been so successful.
Unlike other brands, who charge an arm and a leg for one item, Fabletics usually charges about half what their competitors charge. Price was only half of Kate Hudson’s original goal. The other half was offering on-trend fashion for all women; no matter their size, age, or ability.
Speaking of size, Fabletics recently expanded into the plus-size market. As of now, every woman can find hundreds of stylish products at Fabletics. It took four years, but Kate Hudson’s dream of inspiring all women has now come true. She’s most proud of the fact that Fabletics is finally offering plus-size women fashionable products. Other brands sell plus-size yoga pants for about $250.
Since activewear is becoming such a hot trend, more companies are joining the frenzy. While most of those companies are brands like Nike, Under Armour, and Lululemon; Fabletics does have to worry more about cheap brands like Target and Wal-Mart.
While people debate how Fabletics has found such success, Kate believes their success is thanks to all the hard-working employees. They spend a lot of hours developing fashion for sizes from XXS to 3X. It’s a lot of work, but customers appreciate brands that go the extra mile for them.
The most amazing thing about Fabletics products is the quality. Most people are surprised by the high quality of their products; especially considering the low prices Fabletics is famous for.