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Why Ken Goodgame’s Marketing Experience Will Benefit True Value Hardware Corporation
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Why Ken Goodgame’s Marketing Experience Will Benefit True Value Hardware Corporation

The recent appointment of Ken Goodgame as True Value Hardware Corporation’s chief merchandising officer and vice president was well received. This is because Goodgame has managed to distinguish himself as a trusted industry leader in the course of his career. For over 30 years, he has made a name for himself in the field of marketing. True Value stands to benefit greatly from the extensive experience of the University of Tennessee alumnus.

Goodgame’s success is pegged on his excellent team-building skills, which have enabled him to build strong marketing teams. This has been the hallmark of his career. Ken ranks among corporate executives who use their learned marketing, merchandising and financial management skills to establish resilient business structures. However, his standout attribute is his ability to design marketing strategies that lead to overall business growth. Kenneth Goodgame has similarly stood out as a visionary and dependable leader.

Mr. Goodgame’s Rise in the Corporate World

Ken has had the opportunity to hold senior roles at prominent American corporations. His stints at the firms have coincided with massive success. Home Depot Atlanta, Techtronic Industries North America, and Ace Hardware Corporation are some of the firms that Goodgame has worked for during his illustrious career. He started at Home Depot, where he worked as a Senior Global Product Merchant between 2001 and 2002. While working at the retail firm, he helped it increase sales to over 55 million dollars. He equally played a pivotal role in the sale of Toro Snow Equipment.

Ken worked at Techtronic Industries from 2008 to 2010. He served two of the firm’s subsidiaries, Direct Foods Factory and Baja Motorsports. He helped Direct Foods to become a profitable venture after a long loss-making streak. He similarly helped Baja Motorsports to gain a niche in the profitable industry while serving as its president and general manager. In 2010, Mr. Goodgame was employed at Illinois-based Ace Hardware Corporation as the Chief Merchandising Officer. During his three-year stint, the firm registered an impressive growth in sales revenues. Its annual store opening also increased by 300 percent. At True Value, his role is the formulation of marketing campaigns aimed at improving the company’s client base.