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Andy Wirth Works for the Benefit of the Hospitality and Resort Industry

Andy Wirth Works for the Benefit of the Hospitality and Resort Industry

Andy Wirth, a German born businessman works in the hotel and mountain resort industry. He works in the hospitality industry in 1986 when he signed on with Steamboat Springs Resort and took on several leadership and marketing positions for its parent corporation. In 2007, Andy Wirth accepted an appointment as the Chief Marketing Officer (CMO) and Executive Vice President at a company called Intrawest. In 2007, Intrawest acquired Steamboat Springs Resort.

In 2010, Wirth left Steamboat and took on the role of President and Chief Executive Officer (CEO) of Squaw Valley. Wirth managed a $70 million facelift for the resort. Changes included improved lodging and common areas, base area facilities, culinary upgrades and much improved infrastructure and mountain design. The improvements greatly enhanced customer experience and helped boost Squaw Valley from the bottom to the top of destination resort areas.

In 2011, Squaw Valley and Alpine Meadows Ski Resort would enter into a merger and offer customer combined ticket passes. Mr. Wirth was instrumental with the acquisition and Wirth was named President and CEO of both resorts which is the parent company – Squaw Valley Ski Holdings.

In addition to his work in the hospitality industry, Wirth was named President and Chairman of the Board of Trustees of RASC – The Reno-Tahoe Regional Air Service Corporation. The board is made up of representatives from regional hotel-casino properties, as well as tourism entities. The board is tasked with promoting air service into Reno-Tahoe International Airport, as well as identifying new prospects for additional flights into the area. Wirth believes air service into the area is a necessary component for a thriving, vibrant and growing economy. In 2016, Mr. Wirth was named President and Chairman of RASC.

Mr. Wirth earned a Bachelor of Science degree from Colorado State University and he also attended school in Scotland. Wirth’s early employment opportunities included a stint as a back country ranger with the RMNP (Rocky Mountain National Parks) and a wilderness ranger with the SPPWA (San Pedro Parks Wilderness Area.). As a fire fighter, Wirth is a member of the Northern New Mexico based firefighting Hot Shots, dedicated and committed to fighting extreme forest fires.

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