Kate Hudson is gearing up to drop a new line of athleisure clothing that will make it possible to wear these sexy and comfortable outfits to a date. The new line is targeting those consumers who like wearing athleisure with its new line of dresses scheduled to be released on April 1, 2016. The Fabletics co-founder was excited about the new dresses as she spoke to MarieClaire.com about the debut as well as the new line of high performance swimsuits that will be released around mid-April.
Kate Hudson is one of the three co-founders of Fabletics, a popular online subscription retailer selling women’s accessories and sportswear. The other co-founders, Adam Goldenberg and partner Don Ressler, are the owners of Fabletics’ parent company, JustFab. The trio founded the company to serve an unmet market niche comprising of ready consumers looking for sportswear that makes them feel and look sexy.
The products from Fabletics are designed to be stylish yet affordable to a majority of consumers. This has made the brand very popular globally. Since inception in 2013, the company has successfully established itself as a top brand shipping orders to international markets like Australia, Germany, United Kingdom and France. By January 2015, it had shipped over one million orders, launched a men’s clothing line and opened six retail stores in America. Source: http://www.fabletics.com/about#our-story
Interview with Marie Claire Magazine
During the interview at http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/, a number of issues came up including the reason behind the launch of athleisure dresses, wearing these outfits to a date and the comfortable bathing suits produced by Fabletics.
Hudson said that the reason behind its new line of dresses was that it was naturally the way forward for the company as it seeks to meet many of its customers’ wants and needs – with regards to their active lifestyles. She was confident that athleisure outfits could be worn to a date. The aim of the outfits was to make them more accessible by allowing consumers to wear them to the office, dinner, a date or when out with friends for drinks. See: http://www.adweek.com/news/advertising-branding/kate-hudsons-fabletics-made-headlines-its-ad-campaign-bleeped-word-168558
Hudson revealed that the dresses are made of the same material that makes its other sportswear outfits. This makes them comfortable and allows consumers to be active in them. Some of the dresses come with a built-in bra meaning that one does not have to wear an additional one. According to Hudson, the other dresses are made from excellent material that allows everything to be sucked in well thus, they can actually be worn without a bra.
The Fabletics bathing suits are specially designed to allow people to be active in them. This is in line with the mission of the company to promote active lifestyles while still looking sexy doing it. She added that in order to make athleisure high fashion, the cost of the outfits would have to rise.