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Handy’s Rise to the Top of Its Niche

Handy’s Rise to the Top of Its Niche

Independent home cleaners have struggled with agreeing on a forum to post their services. When homeowners and renters come across listings, they’re usually free-standing, overpriced, and from a potentially questionable home cleaner. There are no established validation or performance review systems in place, resulting in a hard time hiring home cleaners. Handy, a mobile app for listing cleaning services, has solved this problem, lowered the price of cleaning, and brought more work to independent home cleaners.

More than one million cleaning jobs have been completed since Handy’s inception in 2012, back when Handy was based in Oisin Hanrahan and Umang Dua’s dorm room, co-founders of Handy. They originally worked up the idea when trying to find housekeepers to clean apartments they were renovating. The pair had a difficult time finding reasonably-priced home cleaners, birthing the idea for what would become Handy.

Handy maintains listings in more than thirty cities around the world. The company has plans to expand its scope in 2016 after receiving a hefty round of funding from several sources last year. Highland Capital Management was one of the companies reported in financing talks.

Independent home cleaning professionals earn tons of exposure using Handy, if accepted, rather than having to spend an exorbitant, grossly unaffordable sum of money on advertising, which only larger companies can afford. Cleaners can use the application for free and are only charged for jobs booked and completed at around a 20% rate, very low for the services and connections Handy provides.

The app now features an option to leave cleaners tips through the interface rather than leaving tips in cash. Other steps are being taken to further improve performance of the app and bring more home cleaners to the fray.