There has become a new trend in the world of pet foods lately. This 24 Billion dollar industry has been moving more towards the healthier alternatives for pets instead of the mass production of foods that are not healthy. This is a trend that many pet food executives think will take over the industry. These pet food moguls feel as though this trend will soon become the norm for pet food companies all over the world. The pet food companies are racing toward a future where our pet’s health is at a level that it has never been before. Beneful is one of these pet food giants who chooses to use only the highest quality ingredients and focus on the health of pets rather than the quantity of food they can produce in a year. Beneful offers a wide selection of different pet foods that are catered to each pet. There are foods for elderly dogs, dogs who need to lose weight, and active dogs as well. These different food blends give pet owners the ability to give their dogs the specific nutrients they need. These all natural blends of dog food provide pet owners with a healthier option at an affordable price. Beneful has been creating a great name for their product as well with their great advertising campaigns. The heart of the company is the workers, and in these creative advertising campaigns, the workers have the spotlight shining right on them. These ads showcase many Beneful employees and their stories of how they choose Beneful as the food for their pet.