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Andy Wirth and Squaw Valley Ski Resort

Andy Wirth and Squaw Valley Ski Resort

Background and Education

Andrew “Andy” Wirth was born July 25th, 1963 in Nuebrucke, West Germany and has worked in the mountain resort and hotel industry for 25 years. He attended Colorado State University and moved on to furthering his education at Edinburgh University in Scotland. During this time, Wirth gained experience as a backcountry ranger for Rocky Mountain National Parks including being a wilderness ranger in San Pedro Parks Wilderness Area. Seeing as how Conrad, Wirth’s grandfather was a former US National Parks Service Director, it seemed Andy Wirth inherited a heart for National Parks.

Upon completion of college, Andy Wirth started his career journey at Steamboat Ski and Resort Corporation as an intern in 1986. Wirth’s official title changed over 20 years, specifically on the marketing aspect, until he was promoted to the company Intrawest. Intrawest had become the parent company after buying Steamboat Ski and Resort Corporation in 2006 and Wirth was named the Chief Marketing Officer along with the executive vice president of sales and marketing. His responsibilities were management of domestic and global marketing strategy for all resorts owned by the company. Wirth would also take on several other roles, most well known, the president of the Mountain Village Partnership which aimed at supporting local businesses. He remained with Intrawest until the year 2010.

Current Job Status

The Cushing family had run the Squaw Valley Ski Resort for almost 70 years. However, that changed in 2010 when Andy Wirth was formally given the title new CEO of the company. After 16 years of Nancy Cushing being Director of Squaw Valley ski resort, she would move on passing the company down to Wirth, who ended up supervising a $70 million upgrade to the resort. This helped the company get up to date with the current competition skiing areas. In just after one year of these changes, Squaw Valley, reconstructed its reputation putting the company in the top 20 percent of the skiing enterprise.

In addition, another change was the result of Alpine Meadows Ski Resort merging with Squaw Valley. This allows customers to purchase one ticket for access to both resorts. With the merging of both resorts, Wirth had taken over Alpine Meadows ski resort as CEO too. By age 49, Wirth focuses on philanthropy to go with his CEO tasks at work. His newest title lately is being appointed Chairman of the Reno-Tahoe Airport Authority Board.