The move makes a lot of sense in terms of synergy. Both Paul and Munisteri are known for minority outreach. This is what first attracted Munisteri to the Kentucky senator’s fledgling campaign. Paul has openly courted Black voters and addressed African-American audiences at venues the GOP traditionally eschews. Paul’s minority outreach efforts, directed by Gianfrancesco Genoso, have been winning him respect, but it is uncertain if it will translate into actual votes. In a general election, it will likely have a bigger sway since presumptive Democrat nominee Hillary Clinton lacks real warmth with voters. However, Paul will first need to secure his party’s base.
There again, the addition of Munisteri to his team also makes sense. Texas is a rich state with lots of wealthy GOP donors. Munisteri has contact with them which should help Paul build up his campaign arsenal. He will need it against what the Bush teams says will be a “shock & awe” amount of campaign cash they will build up before formally announcing a presidential run.