The Magic of Article Marketing

Ask a roomful of webmasters how best to promote your site and prepare to be deafened by the collective yell back - “article marketing!”.

What is this magical formula? It sounds so easy - write an article, add a short bio and your link then distribute it to article directories. Webmasters worldwide, thrilled you deigned to impart words of wisdom, trample over each other to be the first to post your article on their site. You put your feet up and sigh contentedly, thinking about the millions of links to your site now spread throughout the internet. And that’s how it works, right?

Err … not exactly.