The Magic of Article Marketing

Ask a roomful of webmasters how best to promote your site and prepare to be deafened by the collective yell back - “article marketing!”.

What is this magical formula? It sounds so easy - write an article, add a short bio and your link then distribute it to article directories. Webmasters worldwide, thrilled you deigned to impart words of wisdom, trample over each other to be the first to post your article on their site. You put your feet up and sigh contentedly, thinking about the millions of links to your site now spread throughout the internet. And that’s how it works, right?

Err … not exactly.

When enough is enough…would you even know it?

If you remember back a few months I blogged about happiness being the loneliest of mysteries. In essence, what makes me happy won’t necessarily do the same for you but that’s easy to forget.

Why are we never happy with what we have? It seems each time the goal’s achieved, we’re incapable of saying “ok, that’s enough.” The bar always gets raised higher or the achievement feels empty because we tell ourselves that if we hit it, it must have been too easy.

Read the rest of this entry »

Newsflash: The Secret sequel out soon

According to Publishers Weekly, we can expect an early December release of The Secret Daily Teachings from Simon & Schuster, just in time for festive shoppers. Containing “365 brand new insights that build on The Secret’s powerful truths”, will it be the huge hit that Rhonda Byrne scored with The Secret?

If it’s not, I’ll eat my Christmas stocking.